Our concept design for a coffee chain in Athens focuses on creating a strong, recognizable identity across different locations through a clear spatial language and local materials. The proposal introduces a clean, adaptable background with a contemporary, laboratory-like character that feels precise yet approachable.

The centerpiece is a free-standing central table, designed as a high-end object where all key functions meet: coffee preparation, service, customer interaction, and display. Around it, a series of uniform tables extend through the interior and exterior, ensuring seamless circulation while doubling as multifunctional surfaces for guests, events, and shared experiences.

Materiality anchors the design to its context. Local marbles are used for the tabletops, giving each shop a subtle regional identity while reinforcing the overall brand cohesion. This restrained palette, combined with careful spatial organization, creates an extroverted, inviting environment. The result is a contemporary coffee shop design that blends efficiency, functionality, and hospitality with a sense of locality.

Credits

Design Team: Eleni Vagianou, Tasos Theodorakakis